Making better health part of every day.

Pleto emerged at the right moment, as a broader shift toward healthier lifestyles and preventive wellbeing began reshaping consumer behavior.

Beyond the market opportunity, our conviction was reinforced by the founder’s track record as a former founder of 21 Buttons, bringing proven entrepreneurial experience to a rapidly growing category. The combination of a strong societal trend and an experienced founder made Pleto a particularly compelling opportunity.