Where technology meets the emotional power of music.
Brandtrack is transforming in-store experiences through AI-powered music and audio branding solutions. Its platform enables retailers, restaurants, hotels, and global brands to manage licensed music across multiple locations, using real-time data and intelligent integrations to create environments that enhance customer engagement and drive commercial performance.
WHY WE PARTNERED
Brandtrack combines a highly scalable model with strong margins and a product that sits at the intersection of technology and emotion.
What particularly drew us to the company was the sensitivity of its founders and their understanding of how music can shape the way people experience a brand. That combination of strong business fundamentals and a deeply human approach to the product made Brandtrack a particularly compelling opportunity.
COMPANY
Retail Tech & Audio Branding
Madrid, Spain
2014
Active
Global
INVESTMENT
2017
Seed
€100,000
FOUNDERS
Santiago Lagier Iglesias
Juan Pablo Villani
Lucas Cornejo
CORE PRODUCTS
In-Store Music Platform
Audio Branding Solutions
AI-Powered Playlists
Voice Advertising