Where inspiration became commerce.
21 Buttons was one of Europe’s pioneering social commerce platforms, enabling users to discover, share, and purchase fashion products directly through influencer-generated content. By combining social networking, content creation, and e-commerce, the company created a new way for consumers to engage with fashion and monetize personal style online
WHY WE PARTNERED
21 Buttons recognized early the convergence between social media and online shopping.
At a time when influencer marketing was still emerging, the company developed a platform that transformed fashion inspiration into a seamless purchasing experience. Its ability to build an engaged community and pioneer social commerce positioned 21 Buttons as one of Spain’s most recognized consumer technology startups.
COMPANY
FashionTech & Social Commerce
Barcelona, Spain
2015
Acquired by Peoople
Europe
INVESTMENT
2016
Direct Investment
€387,000
FOUNDERS
Marc Soler
Jaime Farrés Rocabert
CORE PRODUCTS
Social Commerce Platform
Influencer Marketing
Fashion Discovery
Affiliate Shopping